In today's world with the increasing need for faster and effective mode of communication, the cell phone has become an essential. The market has also grown incredibly over the year Gregory () . The competition is extremely stiff since the products serve the similar purposes. Product differentiation has therefore become a strong marketing strategy with the company with the highly differentiated products taking the lead. This explains why it has been difficult for any company to maintain complete...

For instance, Nokia which has been dominant for more than a decade it is now slowly losing its dominance to Samsung. On the hand, Samsung is facing a stiff competition from Apple Company in the Smartphone area.
Works Cited

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats>"Global Mobile Statistics 2012: All Quality Mobile Marketing Research, Mobile Web Stats, Subscribers, Ad Revenue, Usage, Trends.." 2012. February. 2012.